A "pre-order" is a purchasing option that allows customers to reserve a product before it is officially available for sale. This is common for items like video games, books, or electronics, where demand is high. By pre-ordering, customers can ensure they receive the item as soon as it is released. Retailers often offer incentives for pre-orders, such as exclusive content or discounts. This helps them gauge interest and manage inventory effectively. Pre-orders are typically available through various platforms, including online stores and physical retailers, making it easy for consumers to secure their desired products in advance.