Political consultants are professionals who help candidates and political parties with their campaigns. They provide expertise in areas such as strategy, messaging, and public relations. Their goal is to improve a candidate's chances of winning an election by analyzing voter behavior and crafting effective communication. These consultants often work on various aspects of a campaign, including advertising, polling, and fundraising. They may also advise on issues like social media presence and debate preparation. By using data and research, political consultants aim to create a strong connection between candidates and voters.