Performance measurement is the process of evaluating how well an individual, team, or organization is achieving its goals. It involves collecting data and analyzing it to assess efficiency, effectiveness, and progress. Common metrics used in performance measurement include productivity rates, quality of work, and customer satisfaction. This practice is essential for making informed decisions and improving operations. By using tools like Key Performance Indicators (KPIs) and balanced scorecards, organizations can track their performance over time. This helps identify areas for improvement and ensures that resources are allocated effectively to meet strategic objectives.