Pazarlama, or marketing, is the process of promoting and selling products or services. It involves understanding customer needs, creating value, and communicating effectively to reach potential buyers. Various strategies, such as advertising, social media, and public relations, are used to attract and retain customers. Effective pazarlama requires research and analysis to identify target audiences and market trends. Tools like market segmentation and branding help businesses position themselves in competitive environments. By building strong relationships with customers, companies can enhance loyalty and drive sales growth.