"Pain points" refer to specific problems or challenges that individuals or businesses face. These issues can hinder productivity, efficiency, or overall satisfaction. Identifying pain points is crucial for understanding customer needs and improving products or services. Common examples include high costs, poor customer service, or lack of features in a product. Addressing pain points can lead to better solutions and enhanced user experiences. Companies often conduct surveys or interviews to uncover these challenges. By focusing on pain points, businesses can tailor their offerings to meet customer demands, ultimately driving growth and loyalty in the competitive market.