Paid advertising is a marketing strategy where businesses pay to promote their products or services. This can include various formats such as online ads, television commercials, and print advertisements. The goal is to reach a larger audience and attract potential customers by placing ads in locations where they are likely to be seen. One common form of paid advertising is through digital platforms like Google and Facebook. These platforms allow businesses to target specific demographics, ensuring that their ads reach the right people. By investing in paid advertising, companies can increase their visibility and drive more traffic to their websites or physical stores.