Order fulfillment is the process of receiving, processing, and delivering customer orders. It starts when a customer places an order, and the business must pick the right items from their inventory. This involves checking stock levels and ensuring that the products are in good condition before packaging them for shipment. Once the items are packed, the next step is shipping them to the customer. This can involve various shipping methods, such as standard delivery or express shipping. Effective order fulfillment is crucial for customer satisfaction, as it ensures that orders arrive on time and meet the customer's expectations.