Opinion polling is a method used to gauge public sentiment on various topics, such as politics, social issues, or consumer preferences. Polls typically involve surveying a sample of people to collect their views, which are then analyzed to represent the larger population's opinions. These surveys can take different forms, including telephone interviews, online questionnaires, or face-to-face interactions. The results help organizations, governments, and businesses understand trends and make informed decisions. Reliable opinion polling often employs statistical techniques to ensure that the sample accurately reflects the demographics of the broader group being studied.