Online presence refers to the visibility and identity a person or organization has on the internet. This includes social media profiles, websites, blogs, and any content that can be found through search engines. A strong online presence can help individuals and businesses connect with their audience, share information, and build credibility. Having an online presence is essential in today's digital world, as it allows for communication and engagement with a wider audience. It can also influence how others perceive a person or brand, making it important to manage and maintain a positive image across various platforms, such as Facebook, Instagram, and LinkedIn.