Olfactory psychology is the study of how smells influence human behavior, emotions, and memories. It explores how different scents can evoke specific feelings or trigger recollections of past experiences. This field examines the connection between the sense of smell and psychological responses, highlighting the importance of olfaction in daily life. Research in olfactory psychology often involves the limbic system, the part of the brain responsible for emotions and memory. By understanding how scents affect mood and cognition, psychologists can apply this knowledge in areas like marketing, therapy, and even food science to enhance experiences and well-being.