New customers are individuals or businesses that have recently started purchasing products or services from a company. They may be attracted by marketing efforts, promotions, or recommendations from existing customers. Understanding their needs and preferences is crucial for businesses to build lasting relationships. To effectively engage new customers, companies often implement strategies such as welcome emails, special discounts, or personalized offers. This helps create a positive first impression and encourages repeat business. Gathering feedback from new customers can also provide valuable insights for improving products and services, ultimately enhancing customer satisfaction.