Natural clay paint is an eco-friendly paint made from natural materials, primarily clay, water, and natural pigments. It is non-toxic and biodegradable, making it a safe choice for both indoor and outdoor applications. This type of paint allows surfaces to breathe, which can help regulate humidity and improve air quality. The texture of natural clay paint is often matte and can create a unique, earthy aesthetic. It is commonly used in sustainable architecture and artisanal crafts, appealing to those who prefer environmentally conscious products. Additionally, natural clay paint can be easily mixed and customized with various colors and finishes.