Multichannel refers to a business strategy that uses multiple platforms to reach customers. This can include physical stores, websites, social media, and mobile apps. By engaging customers through various channels, businesses aim to enhance customer experience and increase sales. In a multichannel approach, each platform works together to provide a seamless shopping experience. For example, a customer might browse products on a website, purchase them through a mobile app, and pick them up at a physical store. This integration helps businesses cater to different customer preferences and behaviors.