mobilization
Mobilization refers to the process of preparing and organizing resources, people, or equipment for a specific purpose, often in response to a crisis or emergency. This can include the deployment of military forces, the coordination of humanitarian aid, or the assembly of volunteers to assist in disaster relief efforts.
In a broader context, mobilization can also apply to social movements, where individuals come together to advocate for change or raise awareness about issues such as climate change or civil rights. Effective mobilization requires clear communication, leadership, and the ability to rally support from various sectors of society.