Methodology refers to the systematic approach used to conduct research or analysis. It outlines the specific methods, techniques, and procedures that researchers employ to gather data, test hypotheses, and draw conclusions. A well-defined methodology ensures that the research is reliable, valid, and can be replicated by others. In various fields, such as social sciences, natural sciences, and business, different methodologies may be applied. For instance, qualitative methods focus on understanding experiences and perspectives, while quantitative methods emphasize numerical data and statistical analysis. Choosing the appropriate methodology is crucial for achieving accurate and meaningful results.