Qualitative methods are research techniques used to gather non-numerical data, focusing on understanding people's experiences, thoughts, and feelings. These methods often involve interviews, focus groups, and observations, allowing researchers to explore complex social phenomena in depth. Unlike quantitative methods, which rely on statistical analysis, qualitative methods emphasize context and meaning. They are particularly useful in fields like sociology, psychology, and anthropology, where understanding human behavior and social interactions is essential. By capturing rich, descriptive data, qualitative research provides insights that can inform policy, practice, and further studies.