Merchandisers are professionals responsible for promoting and selling products in retail environments. They analyze market trends, plan product displays, and manage inventory to ensure that items are appealing to customers. Their goal is to maximize sales and enhance the shopping experience. In addition to working with retail stores, merchandisers often collaborate with manufacturers and suppliers to select the right products for their target audience. They may also use data from sales reports to adjust strategies and improve product placement, ensuring that popular items are easily accessible to shoppers.