Media relations refers to the practice of managing communication between an organization and the media. This involves building and maintaining positive relationships with journalists and news outlets to ensure accurate and favorable coverage. Organizations often provide press releases, organize press conferences, and respond to media inquiries to share their messages effectively. Effective media relations can enhance an organization's public image and increase visibility. By engaging with the media, organizations like businesses, nonprofits, and government agencies can inform the public about their initiatives, respond to crises, and promote their achievements, ultimately influencing public perception and opinion.