Media buyers are professionals who purchase advertising space and time on behalf of businesses or organizations. They analyze various media options, such as television, radio, print, and digital platforms, to determine the best places to reach their target audience. Their goal is to maximize the effectiveness of advertising campaigns while staying within budget. These experts negotiate rates and placements with media outlets, ensuring that their clients get the best possible deals. Media buyers also track the performance of ads, adjusting strategies as needed to improve results. They play a crucial role in connecting brands with consumers through effective advertising.