Media planners are professionals who strategize how to effectively reach target audiences through various forms of media. They analyze data to determine the best platforms, such as television, radio, online ads, and social media, to promote a product or service. Their goal is to maximize the impact of advertising campaigns while staying within budget. These planners work closely with advertising agencies and clients to create media schedules and select appropriate channels. They also monitor campaign performance and make adjustments as needed to ensure that the advertising reaches the intended audience effectively and efficiently.