Marketing tools are software or platforms that help businesses promote their products or services. These tools can include social media management applications, email marketing services, and analytics software. They assist marketers in reaching their target audience, tracking campaign performance, and optimizing strategies for better results. Common examples of marketing tools are Hootsuite for managing social media accounts, Mailchimp for email campaigns, and Google Analytics for website performance analysis. By using these tools, businesses can streamline their marketing efforts, improve customer engagement, and ultimately drive sales growth.