A marketing manager is a professional responsible for planning and executing marketing strategies to promote a company's products or services. They analyze market trends, identify target audiences, and develop campaigns to reach potential customers. Their role often involves collaborating with other departments, such as sales and product development, to ensure a cohesive approach to marketing. In addition to strategy development, marketing managers oversee the implementation of marketing initiatives, monitor their effectiveness, and adjust tactics as needed. They may also manage a team of marketing specialists and work with external partners, such as advertising agencies, to enhance brand visibility and drive sales.