A Brand Manager is a professional responsible for developing and maintaining a brand's image and identity. They oversee marketing strategies, ensuring that the brand resonates with its target audience. This role involves analyzing market trends, consumer behavior, and competitor activities to enhance brand positioning. In addition to strategy, a Brand Manager collaborates with various teams, including marketing, sales, and product development, to create cohesive campaigns. They also monitor brand performance through metrics and feedback, making adjustments as needed to achieve business goals and strengthen the brand's presence in the market.