A marketing firm is a company that helps businesses promote their products or services. They use various strategies, such as advertising, social media, and public relations, to reach potential customers. By understanding the target audience, a marketing firm can create effective campaigns that attract attention and drive sales. These firms often work with different industries, from small local businesses to large corporations. They may also specialize in areas like digital marketing or brand management. By collaborating with a marketing firm, companies can enhance their visibility and grow their customer base, ultimately leading to increased profits.