Marketing copy refers to the text used in advertisements and promotional materials to persuade potential customers to take action, such as making a purchase or signing up for a newsletter. It aims to highlight the benefits of a product or service, often using persuasive language and emotional appeals to engage the audience. Effective marketing copy is concise, clear, and tailored to the target audience. It can be found in various formats, including social media posts, email campaigns, and website content. The goal is to create a compelling message that resonates with readers and encourages them to respond positively.