Sales copy is a type of writing designed to persuade potential customers to purchase a product or service. It highlights the benefits and features of what is being offered, aiming to create interest and urgency. Effective sales copy often includes a clear call to action, encouraging readers to take the next step, such as making a purchase or signing up for a newsletter. Good sales copy is concise and engaging, using persuasive language to connect with the target audience. It often addresses the audience's needs and desires, making them feel understood and motivated to act. By focusing on the value provided, sales copy can significantly impact a business's success.