Marketing channels are the pathways through which businesses promote and sell their products or services to customers. These channels can include various methods such as social media, email marketing, television advertising, and retail stores. Each channel serves as a way to reach potential buyers and communicate the value of a product. Different marketing channels can be used in combination to maximize reach and effectiveness. For example, a company might use online ads to attract customers and then follow up with email campaigns to encourage purchases. Choosing the right mix of channels is essential for successful marketing strategies.