Markalar, or brands, are names, symbols, or designs that identify and differentiate products or services from one another. They help consumers recognize and choose products based on their preferences and experiences. A strong brand can create loyalty and trust among customers, making it easier for businesses to sell their offerings. In the marketplace, markalar play a crucial role in marketing and advertising. Companies often invest in building their brands to establish a unique identity. This can include creating a logo, a slogan, or a specific image that resonates with their target audience, such as Nike or Coca-Cola.