Marka yönetimi (brand management) refers to the process of developing and maintaining a brand's image, reputation, and value in the market. It involves strategies to create a strong brand identity, ensuring that consumers recognize and prefer the brand over competitors. Effective brand management helps in building customer loyalty and trust. Additionally, marka yönetimi encompasses various activities such as market research, advertising, and customer engagement. By understanding consumer needs and preferences, companies can tailor their branding efforts to enhance their market position. This ultimately leads to increased sales and long-term business success.