Loyalty rewards are incentives offered by businesses to encourage customers to continue purchasing their products or services. These rewards can come in various forms, such as points, discounts, or exclusive offers. Customers typically earn rewards by making purchases, and they can redeem these rewards for future savings or special benefits. Many companies, including airlines, hotels, and retailers, have loyalty programs designed to build long-term relationships with their customers. By participating in these programs, customers can enjoy perks like free items, upgrades, or early access to sales, making their shopping experience more enjoyable and rewarding.