Loyalty program members are customers who enroll in a rewards system offered by businesses, such as retailers or airlines. These programs typically provide benefits like discounts, points for purchases, or exclusive offers, encouraging repeat business and customer retention. Members accumulate points or rewards based on their spending, which can be redeemed for various perks, such as free products or services. Loyalty programs aim to enhance customer satisfaction and foster a long-term relationship between the business and its customers, ultimately driving sales and brand loyalty.