A loyalty program is a marketing strategy used by businesses to encourage repeat customers. It typically rewards customers for their purchases or engagement with the brand, often through points, discounts, or exclusive offers. These programs aim to build long-term relationships and increase customer retention. Customers usually sign up for a loyalty program, providing their information to track their purchases. As they accumulate points or rewards, they can redeem them for benefits like free products, special promotions, or early access to sales. Popular examples of loyalty programs include those offered by airlines, hotels, and retail stores.