A Rewards Program is a marketing strategy used by businesses to encourage customer loyalty. Customers earn points or benefits for making purchases, which can later be redeemed for discounts, free products, or exclusive offers. This system helps businesses retain customers and increase sales by incentivizing repeat visits. Typically, rewards programs are structured in tiers, where customers can unlock additional perks as they accumulate more points. Many retailers, restaurants, and service providers, such as Starbucks or Amazon, offer these programs to enhance customer engagement and satisfaction while promoting brand loyalty.