Lactation consultants are trained professionals who specialize in helping breastfeeding mothers. They provide guidance on proper breastfeeding techniques, address concerns about milk supply, and offer support for various breastfeeding challenges. Their goal is to ensure that both mother and baby have a positive breastfeeding experience. These consultants often work in hospitals, clinics, or private practice and may hold certifications from organizations like the International Board of Lactation Consultant Examiners. They can assist with issues such as latching difficulties, pain during breastfeeding, and transitioning to bottle feeding, making them valuable resources for new parents.