Keyword rankings refer to the position of a specific word or phrase in search engine results when users enter queries. Higher rankings mean that a website appears closer to the top of the search results, making it more likely for users to click on it. Search engines like Google use complex algorithms to determine these rankings based on various factors, including the relevance of content, website authority, and user engagement. Businesses often aim to improve their SEO (Search Engine Optimization) strategies to achieve better keyword rankings and attract more visitors to their sites.