Kettle-cooked refers to a method of making snacks, particularly potato chips, where the potatoes are cooked in small batches in a kettle or large pot. This process allows for a thicker cut of potato, resulting in a crunchier texture. The chips are typically cooked at a lower temperature for a longer time, which enhances their flavor and gives them a distinctive, hearty crunch. This cooking technique is often associated with artisanal or gourmet brands, as it emphasizes quality and craftsmanship. Many consumers prefer kettle-cooked snacks for their robust taste and satisfying crunch compared to traditional fried chips, which are usually thinner and crispier.