innovation adoption
Innovation adoption refers to the process by which individuals or organizations start using new ideas, products, or technologies. This process often follows a predictable pattern, where early adopters are the first to embrace the innovation, followed by the majority and laggards. Factors influencing adoption include perceived benefits, ease of use, and social influence.
The Diffusion of Innovations theory, developed by Everett Rogers, outlines five categories of adopters: innovators, early adopters, early majority, late majority, and laggards. Understanding these categories helps businesses and policymakers design strategies to encourage the adoption of innovations, ultimately leading to broader societal changes.