Information architecture is the practice of organizing and structuring information in a way that makes it easy to find and use. It involves creating a clear layout for websites, applications, and other digital platforms, ensuring that users can navigate through content efficiently. By focusing on user needs and behaviors, information architects design systems that enhance usability. This includes defining categories, labels, and navigation paths, which help users locate information quickly. Effective information architecture improves the overall user experience and supports better decision-making.