Information architects are professionals who organize and structure information in a way that makes it easy to find and use. They focus on creating clear navigation systems and layouts for websites, applications, and other digital platforms. By understanding user needs and behaviors, they help ensure that information is presented logically and intuitively.
Their work often involves creating wireframes, sitemaps, and user flows, which serve as blueprints for design and development teams. Information architects collaborate with UX designers, developers, and content strategists to enhance user experience and improve accessibility, ultimately making digital content more effective and user-friendly.