Influencer endorsements involve individuals with a significant online following promoting products or services to their audience. These influencers, often active on platforms like Instagram, YouTube, or TikTok, leverage their credibility and connection with followers to encourage purchases or brand loyalty. Brands collaborate with influencers to reach specific demographics and enhance their marketing efforts. By showcasing products in a relatable context, influencers can effectively communicate a brand's message, making it more appealing to potential customers. This strategy has become a popular way for companies to engage with consumers in the digital age.