Celebrity endorsements are marketing strategies where famous individuals promote products or services to influence consumer behavior. Brands often choose celebrities who align with their image to attract attention and build trust. For example, a popular athlete might endorse a sports drink, suggesting that it enhances performance. These endorsements can significantly impact sales and brand perception. When consumers see a beloved celebrity using a product, they may feel more inclined to purchase it, believing it to be of higher quality. This tactic is widely used across various industries, including fashion, beauty, and technology, to reach broader audiences and enhance brand visibility.