Individual psychology is a branch of psychology founded by Alfred Adler that focuses on the unique motivations and behaviors of individuals. It emphasizes the importance of social connections and the influence of community on personal development. Adler believed that understanding a person's lifestyle, goals, and feelings of inferiority is crucial for addressing psychological issues. This approach also highlights the concept of striving for superiority, where individuals seek to overcome challenges and improve themselves. Individual psychology encourages self-awareness and personal growth, promoting the idea that everyone has the potential to contribute positively to society through their unique strengths and experiences.