Impact investing is a strategy that aims to generate positive social and environmental effects alongside financial returns. Investors allocate capital to businesses, organizations, or funds that are committed to addressing social challenges, such as poverty, education, or climate change. This approach allows individuals and institutions to support initiatives that align with their values while also seeking profit. The concept of impact investing has gained popularity in recent years, as more people recognize the importance of sustainable practices. Many investors now look for opportunities that not only provide financial gains but also contribute to the well-being of communities and the planet, reflecting a growing trend towards responsible investing.