Socially Responsible Investing (SRI) is an investment strategy that considers both financial return and social/environmental good. Investors choose to put their money into companies or projects that align with their values, such as those promoting sustainability, ethical labor practices, or community development. SRI often involves screening investments to exclude industries like tobacco, firearms, or fossil fuels. Many investors use tools like ESG (Environmental, Social, and Governance) criteria to evaluate potential investments. This approach allows individuals to support businesses that contribute positively to society while still aiming for financial growth.