The humanistic approach is a psychological perspective that emphasizes the study of the whole person and their unique experiences. It focuses on individual potential and stresses the importance of personal growth, self-actualization, and the inherent goodness of people. This approach emerged in the mid-20th century as a response to the limitations of behaviorism and psychoanalysis. Key figures in the humanistic approach include Carl Rogers and Abraham Maslow. Rogers developed client-centered therapy, which prioritizes empathy and unconditional positive regard, while Maslow is known for his hierarchy of needs, illustrating the stages of human motivation leading to self-fulfillment.