"Hot leads" refer to potential customers who have shown a strong interest in a product or service and are likely to make a purchase soon. These leads often engage with a business through actions such as filling out a contact form, requesting a demo, or responding positively to marketing efforts. Their readiness to buy makes them a priority for sales teams. Identifying hot leads is crucial for effective sales strategies. Businesses often use tools like Customer Relationship Management (CRM) systems to track interactions and prioritize follow-ups. By focusing on hot leads, companies can increase their chances of closing sales and boosting revenue.