Health-conscious consumers are individuals who prioritize their well-being and make informed choices about their diet, exercise, and lifestyle. They often seek out products that are organic, low in sugar, or high in nutrients, and they may read labels carefully to avoid unhealthy ingredients. This group is increasingly aware of the impact of food on their health and often engages in regular physical activity. These consumers are also likely to follow trends in wellness, such as plant-based diets or mindfulness practices. They may use technology, like fitness trackers or health apps, to monitor their progress and stay motivated. Overall, health-conscious consumers aim to enhance their quality of life through better choices.