Gravure printing is a high-quality printing process that uses engraved cylinders to transfer ink onto various surfaces. The design is etched into the cylinder, creating tiny wells that hold the ink. When the cylinder rotates, it presses against the material, such as paper or plastic, allowing the ink to fill the wells and create a clear image. This method is commonly used for printing magazines, packaging, and labels due to its ability to produce vibrant colors and fine details. Gravure printing is efficient for large print runs, making it a popular choice in commercial printing industries.