Offset printing is a widely used printing technique that involves transferring ink from a plate to a rubber blanket, and then onto the printing surface. This method is favored for its ability to produce high-quality images and text with consistent color accuracy, making it ideal for large print runs such as books, magazines, and brochures. The process of offset printing allows for quick setup and efficient production, which is why it remains a popular choice in the commercial printing industry. It can handle a variety of materials, including paper and cardboard, and is known for its cost-effectiveness in producing large quantities of printed materials.