Generic cereal refers to breakfast cereals that are produced by store brands or lesser-known manufacturers, often sold at a lower price than name-brand options. These cereals typically come in simple packaging and may have similar ingredients and nutritional values to their branded counterparts. They are designed to provide a cost-effective alternative for consumers looking for basic breakfast options. Many generic cereals include common varieties such as corn flakes, rice puffs, and oatmeal. While they may lack the marketing and colorful packaging of name-brand cereals, they often deliver comparable taste and texture. This makes them a popular choice for budget-conscious shoppers.